Xiaofengtan Liquor: A Reshaped Ceramic Jar with a Modern Twist

Blending Tradition and Innovation in Packaging Design

The inspiration for Xiaofengtan Liquor came from the traditional ceramic liquor jars commonly used for liquor storage in China. The designers, Zhu Hai and Fang Jian, aimed to reshape the jar in a simplistic style to differentiate it from spherical jars and align it with the aesthetics of modern consumers. The name "Xiaofengtan" originates from Fengtan, a unique traditional Chinese liquor storage technology. The jar not only contains liquor but also carries the rich culture and sense of ceremony that is integral to Chinese wine culture.

What sets Xiaofengtan Liquor apart is its compact cube packaging, which is made of degradable paper, reducing waste and embracing the concept of sustainable development. The packaging is adorned with a texture formed by golden dots, echoing the design of the bottle body. The vibrant orange color adds a sense of integrity and association, making it visually striking and memorable.

The bottle body of Xiaofengtan Liquor is designed with ergonomics in mind. Its rounded shape perfectly fits the palm of the user, making it convenient to hold and preventing slips. The golden cap, with vertical corrugated lines, opens easily, adding to the overall user-friendly experience.

Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020, Xiaofengtan Liquor showcases the designers' commitment to blending traditional Chinese liquor culture with modern design. The innovative packaging breaks away from the monotonous and homogeneous designs commonly found in the liquor industry, drawing attention to traditional culture and carrying forward the rich heritage of Chinese liquor.

The design of Xiaofengtan Liquor faced the challenge of breaking away from traditional ideology and creating a packaging design that is both unique and appealing. Inspired by the ceramic liquor jars, the designers successfully created a groundbreaking design that captures the essence of Chinese liquor culture. The exquisite craft and attention to detail in the bottle body, made from finely polished porcelain, create a sense of depth and sophistication.

Xiaofengtan Liquor has been recognized for its outstanding design and creativity. It was awarded the Bronze A' Design Award in the Packaging Design category in 2022. This prestigious award is bestowed upon designs that showcase technical and creative skills, contribute to quality of life improvements, and make the world a better place. Xiaofengtan Liquor's innovative packaging design truly embodies these qualities.